Because Every Woman Deserves Healthcare Answers She Can Understand


Jennie Joseph is a British-trained midwife, a women’s health advocate, the founder and executive director of Commonsense Childbirth Inc. and the creator of The JJ Way®. She moved to the United States in 1989 and began a journey that has culminated in the formation of an innovative maternal child healthcare system, markedly improving birth outcomes for women in Central Florida.

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The Story So Far - The JJ Way®

Commonsense Childbirth

Commonsense Childbirth Inc. (CSC) 501(c) 3 non-profit organization  was founded in 1998 by Jennie Joseph  who has dedicated her life to helping women and families have better birth experiences.   Over the years Jennie’s work has grown beyond the birth room.  She speaks nationally and  internationally sharing her positive outcomes on low birth weight, prematurity,  infant mortality, and maternal mortality rates that remain particularly high in minority and disenfranchised populations in the United States.

Our Vision

We believe that all women deserve a healthy pregnancy, birth and baby!

Our Mission

Our mission is to inspire change in maternal child health care systems worldwide; to re-empower the birthing mother, father, family and community by supporting the providers, practitioners and agencies that are charged with their care.

“When the front desk operates as an ‘open-door triage’ there is no barrier to prenatal care. You are eligible for all  services simply because you are pregnant and you have expressed a need. NO ONE IS TURNED AWAY regardless of ability to pay” ~ Jennie Joseph, Executive Director

The Birth Place

BIRTH CENTER CHOICE – Prenatal and postpartum office visits in Winter Garden, with midwife attended  labor and delivery on site in our Winter Garden birth center.

We take your care and safety seriously – we provide two fully equipped birth rooms with birth tubs and en-suite bathrooms, including full hospital back-up services and transfer protocols in case of any unexpected changes during your labor. Our midwifery team is led by British-trained  Master Midwife and Clinical Director Jennie Joseph who brings thirty-six years of international experience and oversight to maintain our state-of-the-art practice.

Easy Access Clinic

Everyone deserves access to quality medical care. We accept Medicaid Managed Care Plans, some Commercial Insurance and we keep our self-pay prices low and affordable. We accept cash or debit/credit cards. Please ask about our sliding scale if you have a need.

Focus on Pregnancy and Women’s Health

We provide Women’s Health Exams, Breast Exams, Birth Control and Family Planning, Prenatal & Postpartum care as well as counseling and support services to mention a few.


This is your body! We educate and empower you to be involved in your care and the decision making process about your health and wellbeing.  We believe that you are the best expert about your body and health, we are simply here to support you.

National Perinatal Task Force

Jennie Joseph is building a network of support to transform maternity outcomes in the USA. Be a part of the change, be a part of the movement – stand for mothers and babies right now. Your participation is critical. The National Perinatal Task Force (NPTF) is a virtual community of people who have a heart for women and children. People who have heard the statistics, understand that the system is broken and want to make a practical difference in the health outcomes for mothers and babies. The NPTF is a grassroots movement to start and grow Perinatal Safe Spots (PSS) in every Materno-toxic Area. It’s a place to share ideas – what’s working and what’s not. The NPTF is to support YOU supporting women and families.

In every Materno-Toxic Area in the United States my goal is to see that, at a minimum, there is a Perinatal Safe Spot operating within a reasonable geographical radius or accessible via our virtual electronic network.

“We can no longer stand by and claim that we can’t fix this mess. Let’s start the conversation, let’s lead the revolution, let’s DO something – NOW!” ~ Jennie Joseph

Find us on Face Book – National Perinatal Task Force, Twitter @perinataltskfce and Google+ – Commonsense Childbirth – National Perinatal Task Force.

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